Google has officially started rolling out its August 2025 Spam Update, targeting websites that violate its spam policies and attempt to manipulate search rankings. According to early reports from SEO professionals, the update is being released globally and is expected to take up to two weeks to fully roll out. This marks Google’s latest effort to refine search quality by tackling spammy tactics such as auto-generated content, aggressive link schemes, and misleading practices that negatively impact user experience.
Google wrote on x, “Today we released the August 2025 spam update. It may take a few weeks to complete, and we’ll post on the Google Search Status Dashboard when the rollout is done: https://status.search.google.com/incidents/a7Aainy6E9rZsmfq82xt
Quick Facts on the August 2025 Google Spam Update
In brief, these are the most significant things that we now know:
- Name: Google Spam Update for August 2025
- Launched: at 09:02 PDT on August 26, 2025
- Rollout: The entire rollout will take roughly a week.
- Targets: Websites that break certain Google search spam guidelines.
- Does Not Target: The site reputation abuse policy, link spam, and a few other policies are not targeted by this update.
- Penalty: It penalizes some spam tactics that violate Google’s anti-spam guidelines.
- Global: All languages and locations will be impacted by this worldwide upgrade.
- Impact: I was unable to find out from Google what proportion of questions or searches were affected by this change.
- Recover: Google advised anyone affected by this to check that they are adhering to its spam policy.
- Google will update the spam report on a regular basis. According to Google, recovery can take several months.
