Knowledge Panel SERP

Google Tests Moving Follow Button Within Knowledge Panel Menu

Moving Follow Button Within Knowledge Panel Menu

Google is experimenting with relocating the follow button in Google Search’s knowledge panels from the main search results page to the three dots menu button.

This effectively reduces the number of clicks required to follow that entity in Google Search from one to two.

Damien witnessed this, and I can reproduce it. He shared his examples on X, but this is a side-by-side illustration of how the follow button was repositioned:

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